One of my buddies from Altamont Scandinavia called me up the other day (I wrote this some month ago, after we did the shoot) and asked if I would be interested in shooting a little lookbook for him. I didn't hesitate and said yes right away.
I've been having so many ideas in my head lately, that this just came at a perfect time.
With Altamont (Los Angeles), I could definitely do something different than the other fashion brands I'm used to working with. I started with a little moodboard, that I mailed to Thomas My (the guy from Altamont Scandinavia) and he liked what I had in mind for the shoot :-) Awesome!
My idea was to use the elements around us at the locations and have them be more than just backgrounds. -To let reflections in buildings, puddles and so on play their part. We had all types of weather that day, so it was a perfect day for a little creative spontaneity.
This has by far been the best lookbook I've done for anyone and I had so much fun doing it! I just love when clients give you free hands on a project!
Stylist/client: Thomas My
Model: Uncle Razz