NAKED x ASICS GEL-LYTE V 'HAFNIA'

I'm not the typical fashion photographer, in fact I don't see myself as a fashion photographer at all.
I find my inspiration through the sneaker industry and the less "fashionable" high end brands. I'm a huge fan of street style and the unique and upcoming brands who takes chances with looks, ideas and who has great concepts. I've have through out the years been working with brands that I loved and who now have changed to a more comfortable and commerciel ways, which meant they went with new photographers(Which is cool).

I always said to myself that I rather work with companies and people who I like and who listen to the ideas that I have. Having a team behind you, who supports you in every way is fucking important.
I loved working for Naked and Asics and I am very proud of the results, the huge attention that the shoe and my campaign shots have gotten so far.
It is huge for me when things like this hit sites like Hypebeast, Highsnobiety, SneakerFreaker and etc.

All in all this has been another great experience for me and I look forward to work with great teams like I had on this shoot.

Thank you

Sincerly

Kenneth Nguyen

Ed caught me in a very awkward moment, where I show our beautiful model Rose how I wanted her to pose... As you can see below she did a way better job than I did posing:-D

About the team and the sneaker
Copenhagen-based female sneaker store Naked, teams up with Asics for a collaborative release of the Gel Lyte V - and the first ever women's only Asics Tiger collaboration. The sneaker, inspired by the city of Copenhagen, covers a range of diverse colors each representing distinctive parts of the city. The combination of mint, coral, and rain camo signify the unique experience of watching late night summer sunsets on the copper plated rooftops scattered throughout the city, thus dubbing the sneaker 'Hafnia', the Latin word for Copenhagen. The sneaker features a black and mint nubuck upper with pops of coral, complemented by a dark grey camo neoprene tongue. Details include white splatter on side stripes, 3M on the heel, a transparent outsole and extra sets of mint and coral rope laces.

The NAKED x Asics Tiger Gel-Lyte V 'Hafnia' drops August 5th for Copenhagen Fashion Week.
The first 100 customers will receive a limited shoebox from Krate&Co engraved with the 'Hafnia' emblem.

Click here to purchace the Naked x Asics Gel-Lyte V 'Hafnia'

#NakedAsicsHafnia 

Photography by me of course.

Model @rosehermansen
1st assistant @christofferphoto.
2nd assistant @toughlens
Make-up artist @kirstineengell
Stylist @pernillle_rosenkilde

Model @rosehermansen 1st assistant @christofferphoto. 2nd assistant @toughlens Make-up artist @kirstineengell Stylist @pernillle_rosenkilde - See more at: http://iconosquare.com/viewer.php#/detail/1044294664813090299_24240324