Le-Fix Lookbook SS13

 I shot Le-Fix's new SS13 lookbook a few weeks ago. The idea was to play with the space and room on the location. Turn everything upside down and twist it around. The actual location got scrapped in the last seconds before shoot, so my original ideas was scrapped to. I didn't mind it though, cause it turned out pretty cool and the guys from Le-Fix loved it, so if they are happy, then I'm happy!

“LE-FIX SNEAKPEAK LOOKBOOK SS13″ WE HAVE JUST GOT THE PHOTO FROM KENNETH NGUYEN ( WHOM HAS BEEN THE HOUSE PHOTO-SHOOTER SINCE THE BEGINNING OF LE-FIX COLLECTION AS IT IS TODAY) MUST BE AROUND 6 YEARS OR SO :) AND WE ARE SO HAPPY WORKING WITH HIM // THIS LOOKBOOK IDEA WAS TO HAVE A MORE ACTIVE FEELING AS WE ARE GETTING MORE AND MORE SPORTY IN OUR LOOK – MIXED WITH CLASSIC STYLES // KENNETH HAD THIS IDEA ABOUT TWISTING THE PERSPECTIVE IN A “MC ESCHER” KIND OF WAY – AND WE THINK THE RESULT WAS REALLY GREAT // AND A BIG THANKS TO ALEJANDRO & RICO – THE 2 MODELS WHOM HAS THERE DAILY WORK AS BREAKERS – WITHOUT YOU THIS WOULD NOT HAVE LOOKED AS EASY :)

Benny Bee - Owner and co-founder of Le-Fix